White Fox
White Fox partnered with Sage Social to capture high-quality, social-first content during a dedicated production day designed to generate a large library of versatile assets for ongoing digital marketing.
The goal was to produce a mix of photo and video content optimized for Instagram and TikTok, giving the brand a bank of lifestyle, product, and behind-the-scenes content that could be repurposed across multiple campaigns and social channels.
Through a structured shoot plan and efficient on-site production workflow, our team captured a wide range of assets that reflected the brand’s elevated yet approachable aesthetic while remaining optimized for fast-paced social media consumption.
What we manage:
Content Creation (Photo + Video)
Creative Direction
Shot List Guidance
Social-First Video Capture
Raw Asset Delivery for Multi-Platform Use
Problem:
White Fox needed a streamlined way to generate a high volume of high-quality social media content in a short timeframe while maintaining brand consistency and visual polish.
With the demand for constant content across platforms like Instagram Reels and TikTok, the brand required a production approach that could efficiently capture both lifestyle and product content while ensuring assets were optimized for social use.
The challenge was producing enough content in a single production day to support ongoing campaigns, product launches, and social media posting without the need for multiple shoots.
Solution:
Sage Social executed a 7-hour production shoot designed to maximize content output while maintaining creative direction and efficiency.
Our team captured a mix of vertical video and lifestyle photography, focusing on social-first framing and storytelling that would translate seamlessly across Instagram and TikTok.
Using iPhone 4K video and Canon G7X photography, we created a versatile library of raw assets that could be edited, repurposed, and deployed across multiple marketing initiatives.
By structuring the shoot around a clear shot list and on-site creative guidance, we ensured the brand left the production day with a robust content bank ready for ongoing digital marketing needs.
