Unico

Unico Tokyo Pasta brings together the bold flavors of Japan and the comforting allure of Italian pasta. Specializing in wafu-pasta, their dishes blend traditional Japanese ingredients and techniques with classic Italian pasta, creating a one-of-a-kind dining experience. Every plate is a celebration of umami, creativity, and perfectly al dente pasta, crafted to delight and surprise with every bite.

What we manage:

Social Media Management
- custom strategy
- fully edited reels
- copy for all assets
Content/Video Creation
- creative direction

Problem:

As a new restaurant, Unico Tokyo Pasta had no social media presence, making it difficult to generate buzz and attract customers. Without an established digital footprint, potential diners had no way of discovering their unique fusion of bold Japanese flavors and comforting Italian pasta. The challenge was to create a visually appealing and engaging online presence that would showcase their brand identity, drive traffic to their website, and ultimately bring customers through the door.

Solution:

We focused on creating a dynamic and engaging social media presence that showcased Unico Tokyo Pasta’s unique Japanese-Italian fusion. Through a mix of entertaining, promotional, inspiring, and educational reels, graphics, and posts, we brought the brand’s story to life while highlighting its signature “Wafu-pasta” dishes. By curating a visually cohesive and strategically engaging feed, we positioned Unico Tokyo Pasta as a must-visit dining destination. Our approach fostered an organic and engaged community of food lovers eager to experience the restaurant’s distinctive flavors, driving interest both online and in-person. In just 30 days we got them the following results: