Sit 'n Sleep

Sit ‘N Sleep is an American mattress retail chain based in Southern California. Founded in 1980, it has grown into one of the largest independent mattress retailers in the U.S., with around 36 store locations across the region 

  • Social Media Management 

    • Custom strategy

    • Fully edited reels

    • Graphics

    • Copy for all assets

  • Content/Video Creation

    • Creative direction and video shoots

Problem:

While the brand built its success through radio and television advertising, its social media remained largely untapped and didn’t reflect its scale. The account lacked a clear strategy and cohesive visual direction, relying heavily on promotional content that led to an overly sales-driven feed and minimal growth. Without strong storytelling, the brand struggled to showcase its personality or connect with a modern audience—limiting engagement and overall traction.

Solution:

Rather than relying on sales-heavy messaging, we shifted the strategy to prioritize entertaining, relatable, and trend-driven content aligned with how people consume content today. By tapping into humor, cultural moments, and lighthearted storytelling, we infused the brand with personality—making it feel more relevant, human, and engaging, despite being in a traditionally “non-exciting” category.

Feed Layout

Videos

Graphics

Insights

CLIENT TESTIMONIAL

Sage Social hit the ground running from day one. In under six months they've more than doubled our following across Instagram and are creating great content for all our social channels. What sets them apart is that the creative they make for organic performs on our paid side too, that kind of versatility is rare, and it stretches our dollar further. They come to the table with fresh ideas, they execute, and they make it look easy. My only regret is not finding them sooner!

— Sit ‘n Sleep