Runaway the Label

Runaway the Label partnered with Sage Social to capture exclusive behind-the-scenes content during an intimate dinner celebrating the brand's U.S. launch, hosted by Stassie Karanikolaou. Our team documented the event in a social-first format, capturing authentic moments, influencer interactions, and the elevated atmosphere to create a premium content library that extended the event's reach across social media.

  • Event Content Creation (Photo + Video)

  • Behind-the-Scenes Coverage

  • Social-First Video Capture

  • Creative Direction

  • Influencer Event Coverage

Problem:

Runaway the Label needed high-quality, real-time content that showcased the excitement of its U.S. launch while highlighting the exclusive guest experience. The challenge was capturing authentic, luxury-focused moments with high-profile influencers without disrupting the intimate nature of the event

Solution:

Sage Social provided seamless event coverage, capturing behind-the-scenes moments, guest interactions, and premium lifestyle content throughout the evening. Our team documented key moments featuring notable creators including Stassie Karanikolaou, Dixie D'Amelio, David Dobrik, and Tara Yummy, producing a library of engaging social-first content that showcased the brand's arrival in the U.S. while maximizing the event's impact long after the dinner concluded.

Results:

+1,272,000 total reel + post views

Videos