Cider
Cider is a global fashion brand offering trendy, everyday clothing designed to make self-expression easy and accessible. Inspired by global street style, the brand focuses on inclusive sizing and affordable pieces that help customers feel confident and effortlessly stylish. This activation marked Cider’s first-ever store opening at The Grove, bringing the brand to life through an in-person retail experience supported by influencer collaborations and event coverage.
Content Creation
Cannon G7X Photography
Problem:
Cider was launching its first-ever retail store at The Grove and needed cohesive, high-quality photography to capture the significance of the moment. Without a clear visual direction, there was a risk of the launch content feeling disconnected and not fully reflecting the scale of the activation or the energy of the influencer collaborations. Strong, consistent imagery was essential to showcase the store opening in a way that felt polished, intentional, and aligned with the brand’s identity.
Solution:
Our goal was to professionally capture Cider’s first-ever store opening at The Grove in a way that felt cohesive, elevated, and true to the excitement of the moment. We used a Cannon G7X camera to document both indoor and outdoor environments, highlighting key details of the space as well as the energy of the event. By focusing on authentic influencer interactions, candid moments, and styled brand touchpoints throughout the activation, we created a visual story that felt dynamic yet consistent. The final content helped showcase the scale of the launch while reinforcing Cider’s identity through polished, intentional imagery.
